“We need to do it all ourselves,” is a common myth for nonprofits and small businesses. If you try to be good at everything, you’ll likely end up being good at very little—especially in the every-evolving realm of communications. In truth, you may need the help of a specialist in order to amplify your impact.
Are you curious if your doing well on your own or if you could use some help? Here are 5 signs if may be time to chat with a communications professional.
1. You have no time to post online
Do you find yourself scrambling to build an online presence because social media, digital content, and advertising are too time-consuming and cluttered to get your voice out there? You aren’t alone. Most small businesses struggle to find a niche that allows them to shine, and excellent strategy is how you can stand out from those competitors. Let someone help!
2. Your message changes depending on who’s talking
Brand voice is important. It’s the integrity of your brand; the persona that you convey to others about your mission. If that voice is inconsistent, your people will being to think you are inconsistent, too. Don’t let that be your story.
3. You’re overwhelmed
Communications excellence doesn’t occur via chance. The early days of suprise success in digital media are over, and you need to be quick thinking and in-the-know to make an impression in the oversaturated world we live in. No wonder it feels overwhelming! Just like you wouldn’t try to build your own house (if you would, then props to you), don’t try to build your online presence. Let someone with expertise save you time and money.
4. You’re unsure what’s working
You’re doing things! Awesome… but what are you doing? And is it working? If you don’t know how to track metrics—or even which metrics to track—you aren’t alone. It’s one of the hardest parts of small business. Don’t try and handle it alone, as it’s a waste of time when you don’t know what you are aiming for!
5. You want to build trust with your people
You may feel like you’re rolling along pretty well but you want to reach the next level. That’s a perfectly good reason to do a quick consult call and see what your options are. Don’t wait until things are bad to seek out excellence!
If you’re wondering where to start, I provide faith-based communication support for organizations around the US. I’m be honored to chat with you and see what your needs may be!
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